5 lessons in media advocacy from battles with Big Soda
Berkeley's landslide victory in passing a tax on sugary drinks, along with other cities' recent efforts to do the same, reveals some do's and don'ts in developing strategic media advocacy campaigns....
View ArticleTop 10 public health media bites of 2014
Public health issues have been a dominant part of the news this year, and advocates played a major role in shaping their coverage. Out of these efforts emerged many memorable media bites. Here are 10...
View ArticleUsing social math to support your policy issue
How advocates can make dense data meaningful for reporters, policymakers and the public. Read more >Berkeley Media Studies Groupread more
View ArticleWhat's missing from news coverage of emergency contraception?
New BMSG research found that coverage so focused on the political controversy surrounding emergency contraception that it left real women's voices out of the conversation. Read more >Katie...
View ArticleLessons in public health messaging: Q&A with Fernando Quintero
How public health messages are framed affects how the public and policymakers understand issues and what to do about them. PreventObesity.net's Inside Track talks with BMSG's Fernando Quintero about...
View ArticleStudying the news as a public health strategy
New BMSG research highlights how media monitoring can inform public health efforts on a range of issues from violence prevention to sugary drinks. We'll present findings at this year's meeting of the...
View ArticleMedia advocacy in the age of Trump
As he races for the Republican nomination, how is Donald Trump shaping public discourse and what does this mean for advocates' messaging efforts? Read more >Fernando Quintero Author 1: Fernando...
View ArticleWhose voices are missing from news coverage of soda taxes?
In this Q&A, Dr. Vicki Alexander, who helped lead Berkeley, California's successful soda tax campaign, discusses the importance of elevating community voices in public health battles and shares...
View Article9 tips for crafting effective media bites
How public health and social justice advocates can create quotable quotes that journalists use and readers remember. Read more >Daphne Marvel Author 1: Daphne Marvelread more
View ArticleUsing media advocacy to engage elected officials
A small campaign with big impact offers lessons for advocates working to create long-term, lasting social change. Read more >Michael Bakal Author 1: Michael Bakalread more
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